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Majestica was founded in Western Europe and focused exclusively on Europe and the United States initially, the expansion into China had been on. 5th team Majestica was founded in Western Europe and focused hotel in Shanghai, but there are 5 issues between Majestica and CPS. Majestica, a luxury hotel management service business began in in Western Europe. Majestica gradually expand to United Kingdom, United States, North.

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All fields Reference no. Majestica earn by hotel ownership operation and hotel management but last five years they are concerning to managing hotel. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.

Product details Share this page: We use cookies to give you the best experience possible. On the other hand, if Majestica refuses to make concessions, what the action will we take as CPS?

Majestica Hotel in Shanghai? [10 Steps] Case Study Analysis & Solution

You can use the following strategy to organize the findings and suggestions. In another way to talk about it, the hardest part of this situation is both of them have different operating philosophy.

Focus on the following – Zero down on the central problem and two to five related problems in the case study.

Fifth, the sovereignty of Corporate Governance, CPS proposed Chinese general manager would be used in the near future, the number of the expatriate managers should be reduce and local managers trained to replace them, and the equipment purchase in domestic also, but Majestica believes that the competence of the general manager was more important issue than their Chinese background, did not believe the local people would have the ability to achieve the service culture.


After refreshing your mind, read your case study solution critically. How to Write Essay in Third Person. How about make it original?

Majestica Hotel in Shanghai? | The Case Centre, for educators

Step 2 – Reading the Majestica Hotel in Shanghai? Majestica really sticks to its philosophy of the hotel management.

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

Take a small break, grab mzjestica cup of coffee or whatever you like, go for a walk or just shoot some hoops.

You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.

Majestica Hotel in Shanghai?

Business Shanghaj Level Solution – The case study may put you in a position of a marketing manager of a small brand. Drawing a motivation chart of the key players and their priorities from the case study description. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. CPS wants a Chinese person to be a general manager though there was not any enough experience Chinese person.

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Then about expatriates, CPS wishes Majestica to train the local employees and eventually use them to replace the expatriates. Majestica Hotel In Shanghai send By clicking “Send”, you agree to our terms of service and privacy policy.

Majestica was reluctant to make further concessions for fear that doing so might shagnhai its service culture, arguably the key success factor in this industry.

To make up this business connection, it is not only benefiting for these years, but also help them to find out what kind of position they can be fitted in. Actually, CPS should pay more efforts to understand why Majestica can get on the top place in this industry. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.


Inthere were hotels with rooms which expected to increase 11 percent by Only if CPS and Majestica get the complete information which both of them should know, they can start to discuss about making concessions. The management contract is complicated between the owner and the technical supplier, so, inevitably, Majestica and CPS must have to communicate a great deal of times.

At issue was whether Majestica should adopt a contingency approach and relax its operating philosophy or stick to its principles, even if it meant not entering a lucrative market. How to Write a Summary of an Article?

A series of issues require resolution for the deal to proceed, including length of contract term, name, and staffing. The brand-new market, the brand-maintaining firm with principles and strong philosophy of managing, the majestixa investor as the owner of the hotel with nationalist and hoping to do best in china market with low cost, each of them weave a complex and profound issue which deserves us to debate deeply.

HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. The purpose for CPS, they require the owner should have the privileges that have the special access to the hotel and the office use as a hotel room, but Majestica thinks it would make confusion for the hotel management.