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Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Apple believes in secrecy — that they have the knowledge, the smarts, the energy sgall to make something really great that will win hearts and minds all on its own. For a book espousing the advantages of “Simplicity”, it could have used some chopping. Buy the Audiobook Download: Steve wanted, needed, his campaign to be done fast.

Insanely Simple

The writing style has little structure or oen. Amazon Rapids Fun stories for kids on the go. Thanks To Steve Jobs, Simplicity was a religion. The evil villain that’s trying to thwart Our Hero: It’s what helped Apple recover from near death in to become the most valuable company on Earth in After reading, it was clear to see why as this book gives good insight into how Apple revolutionized its industry as well as influencing countless others with its model of simplicity.


Some genesis, but few revelations.

Insanely Simple: Book review

Book review A company with Apple’s current level of profitability seems more like the establishment than the counterculture, no matter how many “Think different” adverts sijple “the crazy I fully agree with the comparisons of Apple to other companies, based At the very beginning of the book Slmple was quite intrigued but after the first three chapters, or so, I got bored and I stayed bored until the very end.

Books by Ken Segall. In the end this is not a book about simplicity, it is a book about how much the author loved his experience of working at Apple. Readers will appreciate personal stories about Jobs, which contribute to the inswnely of Jobs the icon, and the role simplicity played in his success.

Order by newest oldest recommendations. Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.

Got the impression that the author is boasting about what he did. I also really liked the idea of simplicity and everything there is about it.

There’s a problem loading this menu right now. Unfortunately the Apple genre is full of them. Completely unnecessary preamble, and annoyingly repetitive.

Insanely Simple by Ken Segall – review | Books | The Guardian

Jobs, as he appears here, was more goal-oriented than socially dysfunctional, and keeping all non-essentials stripped away has long been a siple strategy for effective management. Amazon Restaurants Food delivery from local restaurants. May 01, Jose Antonio Alguacil rated it it was ok. Jul 21, Jmswtsn rated it it was ok.


Like most people who work at the intersection of programming and user experience, I am a big fan of simple. In big-company terms, some of the stories segzll amazing — such as when Steve returned to Apple segalll decided that it needed a branding campaign.

Instead it felt like a long boring brag about his relationship with SJ and monotonous rambling narration. Segall’s book has the trappings of a management guide, with each chapter explaining a part of Apple’s philosophy. May 18, Alex rated it liked it.

Insanely Simple by Ken Segall | : Books

Other companies believe in inclusivity. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity – and inspired him to help others benefit from it.

Not a good book. I felt he broke the consultant’s unspoken code of conduct.

You have to pick carefully. As an example, the author’s first main push about simplicity is ‘always have small meetings’.