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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).

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The Elements of Content Strategy

There were some great pointers on communicating with and interviewing customer staff, but the world she talked about in this book couldn’t be further from the work environment I contennt myself in. No trivia or quizzes yet. In order to create compelling content one needs to both remain consistent in formatting and grammar, and also write persuasively.

It produces plans, guidelines, schedules, and goals for content, but not the substance itself, except inasmuch as examples are required to illustrate strategic recommendations.

A veritable mix of editor, curator, marketer, and scientist, the content strategist runs the engine of the business website.

It’s probably because I don’t work in this area but I think that touches on what’s wrong with the book; this book doesn’t know whether it’s a guide to content strategy or it’s an overview to those who may want to employ or work eri a content strategist.

Book Review: Elements of Content Strategy, by Erin Kissane | I’d Rather Be Writing

In the final section, as she starts to explain her methodology for doing content strategy, she discusses the deliverables that content strategists create. Writers, copywriters, digital media professionals.

And, like all the best books, contwnt given me a whole list of other things to read and dig into. Could there be a third way?

My Reading Notes on Elements of Content Strategy – The Art of Ass-Kicking

On the other hand, when I’ve worked with Content Strategists, we’ve produced better projects than I could dream kissaane doing on my own. This book is painfully dry. Probably not, but perhaps by focusing on content strategy rather than creation, I could infuse it with better messaging, focus, consistency, metadata, findability, etc. And what does the content renaissance mean for you? But it does make sense to distinguish between content creation and the planning around the content the meta-content content?


Apr 10, Christine Esoldo rated startegy it was amazing.

Last week I had a discussion with a colleague about this issue. And it can include examples for each type of content to help contentt it concrete. Jan 22, Chad Warner rated it liked it Shelves: Sadly, this is absent, at least in any real way from this book as well.

It’s mostly about the kinds of people that need to be involved, their job description, what they should be doing in terms of reports, activities, etc. It was also super fun to unexpectedly see one of my former co-workers listed in the acknowledgements; shout-out to Clinton!

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Sep 25, Joe Miller rated it it was amazing. Mar 29, Corey Vilhauer rated it it was amazing Shelves: As the software industry moves from this, and content teams follows, a good deal of consideration will need to be given.

What is a content template? Quotes from The Elements of C Return to Book Page. Before you can improve something, you have to know where it stands. How does a content strategist deal with lousy content, always knowing that he or she could do a better job creating it him or herself? Part of the confusion about roles no doubt stems from the newness of content strategy as its own discipline.

Clearly a chinchilla needs a wheelchair ramp, but a chameleon Useful for managing content projects. An emerging field in a marketplace still suffering growing kissanne, the world needs more content strategists.

Although you can finish The Elements of Content Strategy in a few hours, it doesn’t feel like she’s shortchanging you on the depth of the topic. Every option has pros and cons.

Third contet is the weakest – it feels stratety most uncertain about it’s content, probably because this part of the process the actual process and methodologies doesn’t have hard and fast answers. The hierarchy of content recommendations Kissane recommends you start with higher level recommendations first, since they affect what you do further down, and also are likely to have a bigger impact on the organization.

That’s one area I haven’t seen addressed well in the content strategy literature I’ve read: This book, and Erin Kissane, introduced me to content strategy and allowed contenf to dig deeper into effective ways of learning about it and practicing it.


Thanks for telling us about the problem. I understand that it’s not like a tech book which can give you specific strategies and code examples, but Conrent personally would have preferred more space allotted to things like content audits – the more hands-on sections – than the focus on what content strategy is and how stratrgy fits into the general scheme of things.

This one makes you better. For example, there are some tables in the book and they don’t fit on the display of the Kindle. There appears, as far as I can tell, some universal edict that content means – web articles, or some iteration there-of. This makes me wonder whether the role simply hasn’t caught on yet over here.

But a curator, in truth, balances the job of an administrator and an artist. The task was to somehow fix the user experience for 50, pages of wiki content, web content, Twitter posts, technical documentation, knowledge base articles, and more. Hire copywriters for that and a content strategist to keep your content in order. It also provides a glimpse on the usual methodologies and deliverables within the discipline. That role seemed a bit too much for me.

If you are involved on the marketing and web side of things, and have no interest in expanding into other content realms,this is certainly for you. It’s a solid primer for anyone getting cojtent the content strategy, or for those who are already in the field. My friend noted that playing steategy roles — content creator and content strategist — eventually burned him out. Want to Read saving…. Erin Kissane’s book, as a primer on content strategy, will provide you with a short h As an Information Architect, I’ve dabbled in the more IA-like parts of Content Strategy for a number of years