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Review: Life Inc. by Douglas RushkoffIt’s a hot polemic against modern banking, advertising, shopping, self-help and property speculation, says. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations.

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The ones who do it better than others might come out ahead of their neighbors, but they still lose to the corporations. Please try again later. Unlike comparative advantage, externalising costs is not rushkotf giving people the jobs they do best, onc using land in a manner consistent with natural climate and topology. I love how this book really tied everything together, and how it managed to remain optimistic instead of dismal like most books of these sorts.

The solution, Rushkoff says, is to reconnect locally in our own communities.

Life Inc.: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

Jan 04, Pages. Whereas the initial cyberpunk renderings of cyberspace and virtual reality seem very quaint thirty years on, corporate statehood remains a viable and fearsome proposition.

He likens “free trade” to colonialism, and makes a well-written, fairly convincing argument, bringing historical context to current day policies. Lists with This Book. This is possible in small towns but hard in big cities. He loosely traces its history, along with that of money as we commonly use the termand interweaves this with a free-flowing discussion of culture and community through the centuries.

But those were local currencies, grain receipts really, that lost value over time so people spent them. He talks about the earliest chartered corporations–monopolies licensed by the crown–and how they were designed to extract value from the periphery India, Asia, Africa, the Americas and bring it to the center.

We can only think of one system of money despite the existence of many others throughout history. On the one hand, it raises very interesting, mostly well-argumented points about how capitalism and consumerism created or crept into every aspect of life.


They were used to finance long-distance trade, because they held their value–even when the trader was miles from home.

A fantastic, easy-to-read and mind-opening book! Undo protectionist regulations making it impossible or illegal for farmers to grow the crops best suited to their climates and soil. His fellow homo sapiens were becoming dispassionate economic actors instead of human beings. Rushkoff draws a distinction between the division of labor and specialization of labor, in doing so doyglas reveals a major flaw in our valuation of specialization. Oct 14, Alex Ott rated it really liked it.

And when the founders set out to shape a newly independent America, they were careful to put ample measures in place to keep corporations in check.

Eyeball hours served as the natural resource that became a “property” to be hoarded. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Rushkofd to the solipsism of MySpace—the corporation has infiltrated all aspects of our daily lives.

Whether or not you agree with Douglas ,ife, you will find that this book challenges some of our basic assumptions about how our economy works. Coming up with solutions is hard. As the speculative economy collapses under its own weight, Life Inc shows us how to build a real and human-scaled society to take its place.

Book review: Life Inc.

This phenomenon, named the Gruen transfer, was defined as the moment liffe person changes from a customer with a particular product in mind to an undirected impulse buyer. Jan 11, Andrew rated it really liked it Shelves: No, in actuality he is a a complainer – and that is not bad.

Those currencies were made illegal to make room for central currencies—artificially scarce coin of the realm—that discouraged direct transactions between merchants and people. Aug 27, Jane rated it it was ok.


I have mixed feelings about this book. From Ecology to Economy. And if we try to solve world problems, that’s ’cause corporations have taught us to think too highly of ourselves; Kings created corporations, corporations created liffe, replaced communities and isolated us under the guise of independence and self-sufficiency.

Instead, Rushkoff insults and demeans anyone who does things differently than he would like.

There are always two parts to a book like this. This is a powerful book which dispels an unconscious acceptance of the corporate value structure and outlines a path towards returning to authentic human interactions once again. Corporations were invented a few hundred years ago–created to increase the wealth and power of favored businessmen and the governments that favored them.

I was really drawn to this book after reading the excerpts of it on Boing Boing and Rushkoff’s own web site. Aug 27, AJ rated it really liked it Shelves: Health, mind and body books reviews. These two most likely are far ruehkoff relevant to this period’s prosperity as opposed to local currencies. This activity favored generalization instead of specialization: After the utopian late middle ages when women were tall and no one worked too hard, centralised currencies and the rise of the corporation began to disconnect ordinary folk from one another.

The book becomes more polemic than anything else. Factual inaccuracies aside, how can a person be this one sided? It goes to I may rank books, on average, a bit on the higher side than some others, but trust me — if you’re politically progressive like I am, this book deserves it indeed.