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Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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The CAGE framework of distance presented here considers four attributes: The country you have selected will result in the following: Her research is in management and strategy, with a particular focus on cultural industries. Please accept our apologies for any inconvenience this may cause. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance.

Toggle navigation Additional Book Information. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically distaance explicit consideration of distance can change a company’s picture of its strategic options. Request an e-inspection copy. Exclusive web offer for individuals. Product pricing will be adjusted to match the corresponding currency.


Most of these costs and risks result from the barriers created by distance. We provide complimentary e-inspection copies of primary textbooks to instructors considering our sstill for course adoption.

Pankaj Ghemawat: Distance Still Matters: The Hard Reality of Global Expansion

The student resources previously accessed via GarlandScience. What does Distance Still Matters say?

Learn More about VitalSource Bookshelf. The Hard Reality of Global Expansion. Description Table of Contents Author s Bio.

In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion. CPD consists of any educational activity which helps to maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health fistance through higher standards. It could be through conference attendance, group discussion or directed reading to name just a few examples.

This framework can help to identify the ways in which potential markets stil be distant from existing ones. Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access.

Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion

The title will be removed from your cart because it is not available in this region. Already read this title? By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market. Add to Wish List. Why does Distance Still Matters matter? Pankaj Ghemawat’s Distance Still Matters: All instructor resources are now available on our Instructor Hub.


Dazzled by the sheer size ztill untapped markets, they lose sight of the difficulties of pioneering new, often very different territories. What are VitalSource eBooks? His research focuses on how organizations can support innovation dispersed across international contexts.

We provide a free online form to document your learning and a certificate for your records. The Bookshelf application offers access: The problem is rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments. Companies routinely overestimate the attractiveness of foreign markets. For Instructors Request Inspection Copy.

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