Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) — Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy.
Book ratings by Goodreads. Available in bitesize text and audio, the app makes it easier than ever to find time to read. More often than not when people start to advance their careers they seem to forget what got them there.
He believed very much in straightforward ads heavy on information. And read his stories about counseling clients to find o Full disclosure: People dream about far-away places.
What a great, timeless book! davif
Confessions Of An Advertising Man
Inevitably dated and not only because advertising has moved on, few people these days write business books assuming an all male audience and at points getting the readers to ponder what their wives may think. Ah I think someone not in the industry would get something out of this as well. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Also, Ogilvy himself more often than not come through as a snotty and snob individual, which kind of diminishes the enjoyment of the book.
Oc, we are always competing for attention and understanding the principles that Ogilvy shares will allow you to get anyone’s attention and use that power wisely. Aug 27, Ryan Chapman rated it really liked it Shelves: Aug 29, Jan-Maat added it Shelves: Jul 25, Omar Halabieh rated it it was amazing.
I conclude that if you don’t show obilvy, there’s no point in saying it. They always seem to respect the expertise of their colleagues.
It’s abundant to the point of nausea! It contains eleven sections:.
Confessions of an Advertising Man
Too many masters, too little money, too many objectives. Yet, a lot is typical to the time of writing, and not so much independent of time. IT is less distracting to the audience if one man does all the talking. Today, the world of advertising faces four problems of crisis dimensions. Dec 04, Themistocles rated it liked it Shelves: Confessions of an Advertising Man is the advertiding of all t David Ogilvy was an advertising genius.
Confessions of an Advertising Man by David Ogilvy
So why not more than 3 stars? The second problem is that advertising agencies, notably in Britain, France, and t I recently finished reading Confessions of an Advertising Man by David Ogilvy. They remain permanently superficial. Underspending on advertising is like buying a ticket three quarters of the way to Europe, you have spent money, but you have not arrived. But no team can write an advertisement, and I doubt whether there is a single agency of any consequence which is not the lengthened shadow of one man.
Not as applicable as it was, say, 50 years ago, but there are some quality nuggets of advice lurking within these pages. I want to love this, because I’m supposed to, but it’s really starting to get a little dated.
The fourth problem is that advertising agencies still waste their clients’ money repeating the same mistakes. When my coworkers saw this on my desk, two advfrtising them separately noted surprise I hadn’t already read it. One thing that stood out is that Ogilvy states that he always practices before making a presentation to a client. The tone is conversational and the insights have little regard for theory or numbered steps or formulas for success in the field; they must be run through verbally.
The first time reading it, I didn’t really realise quite how relentless this effect was, until I found myself turning the last page. He was also, probably, a prick and a megalomaniac. Upgrade to Premium now and get unlimited access to the Blinkist library. You are spending other peoples’ money, and the fate of their company often rests in your hands.
Confessions of an Advertising Man – Wikipedia
Your headline must telegraph what you want to say, and it must telegraph it in plain language. Never stop testing, and your advertising will never stop improving. They are building empires by buying up other agencies, to the consternation of their clients. David Ogilvy was an advertising genius.
Ogilvy adverrtising you how he runs his agency, how he gets his clients, how he creates his adverts and how, in his opinion, you can be a good client. Most of the work you do in an agency will be routine maintenance. If you are new to the field of advertising, or simply interested in knowing about it, then this is a book I would definitely recommend.
It’s certainly insightful, and a nice accidental companion piece to my current Mad Men adoration.