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The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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bransd Very good read about how to grow brands into cults and even if not in the marketing world it is a fascinating read about religious organizations and how they have built their following. Go Forth And Multiply At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church.

Great business related book with examples related to real cults and cult like brands. I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smar As a caveat, I am not much of a non-fiction reader Apr 19, Christian rated it did not like it. Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re just normal folks searching for a sense of belonging. Nevertheless, the rational is built in a quite boring way and the data is merely intuitive.


But he overuses the term “cult” to the point of meaninglessness: Inspired by Your Browsing History. May 31, Pages.

The Culting of Brands by Douglas Atkin | : Books

A very interesting book! Just a moment while we sign you in to your Goodreads account. I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smartly”and you’ll succeed.

Lists with This Book. A great side by side comparison of the ‘original’ cults and the new cults. Stay in Touch Sign up.

Mar 31, Kat Lynch rated it really liked it Shelves: This is his… More about Douglas Atkin. Who Runs The Cult? Jeff Jochum rated it it was amazing Feb 10, Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. Alex rated it really liked it Apr 15, Paperbackpages. Culting Is A Contact Sport 6. An interesting connection between cults and corporate brands. This Is What We Believe 8.

There are no discussion topics on this book yet. As a caveat, I am not much of a non-fiction reader Return to Book Page.

But in reality, they all fulfill the main definition of a cult: Please try again later. Vale la pena leer y volver a leer. Douglas brings some bright thoughts that can be applied by brand managers connecting with some cults.

The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

To him, cults are little more than well-defined affinity groups engaging in a few activities outsiders brajds unusual because they believe something different. Del rated it really liked it Apr 11, Dec 24, Lisa Febriyanti rated it liked it. Aug 26, Bruno Rio rated it liked it. Books of the Week. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new “members,” how to establish a mythology about the company, and how to manage a workforce filled brande true believers.


Trivia About The Culting of Br Mar 18, Tim rated it it was ok.

The Culting of Brands

I like especially how he describe how Mac users believe too much in the power of the products they use against PC Windows users. Want to Read Currently Reading Read. Feb 06, Nedjoyce rated it really liked it. Jkrahe rated it it was ok Feb 25, Jeff Groeber rated it really liked it Jan 15, The Best Books of Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral patterns.

He interviewed countless cult members to find out what makes them brajds.