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It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic”. Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney. Lee Cockerell, Author Broadway Business $26 (p) ISBN. Creating Magic has ratings and reviews. Josh said: Fantastic book on leadership that anyone in a management or leadership position MUST read. C.

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Why does it work? Can you name other organizations that use a similar method? We are experiencing technical difficulties.

These include stories about pin collecting, recognition letters to employees children, the “Disney stoop”, dealing with waits, the size of ironing boards in hotels, etc. I am currently reading the final draft of the Indonesian translation and hope to submit it for approval next week and have it published in April. Do you ceeating a passion for your job? Meeting with and listening to entry-level employees the ones in creaying contact to the customers helps leaders to change policies and procedures for the better.

Creating Magic Teacher’s Guide

Disney has the lowest turnover rate of any major company in the hospitality industry. The author discusses minimizing the number of layers in an organization on pages 68 through Also great for those looking cockerll leadership advice in the service industry.

Preview — Creating Magic by Lee Cockerell. Refresh and try again. Your email address will not be published. People learn more when they pass the message on to others. The author’s examples seemed to all be the exact same with just a small twist or spin added to make his point and to hide that it was already creatiing.


Creating Magic Through Thinking – Lee Cockerell

I listened to the audio book and it’s pretty good. Please try again later.

And in such a warm voice that translates a man with character and values. He talks about his early career, and he was not the favorite of his employees. For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read. The author believes a leader must hold cast members responsible for specific tasks. May 17, Bart-Jan rated it it was amazing Shelves: Examples include nursing, computer and informational technology, graphic design, and nearly all forms of business administration.

Those who practice these lessons, and participate in such organizations, live in a better world. Who doesn’t love Disney? Dec 23, Chris rated it liked it Shelves: I found myself highlighting and marking pages for ideas to bring to staff to spread leadership tidbits throughout the year next year.

Creating Magic by Lee Cockerell

Timeless lessons from a great leader. I really enjoyed this book. An acceptable introductory book on leadership, geared specifically towards service industries. Probably best for those people who have a fascination for all things Disney, especially backstage things.

Do you agree or disagree with this? What do you think would happen if the rule were eliminated? Lees personal stories though out the book keep it from becoming another boring business book.

The other thing that really started to annoy me in the book was they endless examples of the cost cutting measures taken by Disney leaders. What makes you have a deeper appreciation for this acronym after reading Creating Magic? I love that Lee Cockerell admits that his success came from making a lot of mistakes during his career and learning from each of them to become a more effective leader. Most of the strategies expounded within are, as the subtitle suggests, common sense.


He also discusses the importance of sincerely understanding the behaviors of individuals. She has had excellent service from me for the last few months. Mar 13, Ginger rated it really liked it.

Creating Magic

Read it Forward Read it first. Why is this an important attribute for an emerging and aspiring leader? See all books by Lee Cockerell. Think about some circumstance in your life that if you had been held more accountable for the successful completion of it, may have ceating in an improved leadership-learning experience for you.

The book made me want to work at Disney which is one of my Dad’s dream jobs, actually just so I can be a part of something so awesome! I worked at E. Soon I will not have to clean the house any longer and cook all the meals. How could it be changed for the better?

I’m a huge fan of Disney, it’s resorts, parks and movies. The book is very story-heavy. How could the RAVE technique be used here?

Take some time to sit down and contemplate this posting. This book also made me appreciate the coolness of my husband for reading books like this. Disney changed the policy to allow them to check out as many as five costumes, exchanging them all at the same time or washing them at home. Lee Cockerell has played creeating major role in this….

What is the difference between being a professional and being professional?