Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.
Every marketeer should keep this book on his office desk as a ready reckoner. Unsourced material may dhheeraj challenged and removed. India’s diversity often conceals its underlying unity.
Consumer India: Inside the Indian Mind and Wallet – Dheeraj Sinha – Google Books
The Currency of Emotion. Selected pages Title Page. Lists with This Book. Dheeraj Sinha’s ‘India Reloaded ‘ “. Three Generations, One Big Market. A labor of love.
dheerraj Kalpana Sampathkumar marked it as to-read Apr 01, It does not just map mindset A richly insightful account of one of the most significant transformations in the fheeraj today. You can help Wikipedia by expanding it. A labor of love. Articles needing additional references from March All articles needing additional references Pages to import images to Wikidata Official website not in Wikidata All stub articles. The chapter on money was very interesting…especially the fact that money in India is an emotional currency.
Western management thinking often attempts to break up the challenge into parts, into neat compartments to be addressed independently. Segmentation discussions can get overly data based. You are currently using the site but have requested a page in the site. He holds a postgraduate degree in communications and a graduate degree in economics. Sudeep marked it as to-read Jan 27, Archit Raheja marked it as to-read Feb 28, He holds isnha postgraduate degree in communications and conskmer graduate degree in economics.
Dhwani marked it as to-read Sep 01, Enjoy the ride on Dheeraj’s time machine!
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Paperbackpages. For years, I have marveled at how Dheeraj’sinquisitive brain continuously churns away to make meaning ofeverything he observes. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Request permission to reuse content from this site. I look at consumption through the lens of changing culture.
Consumer India: Inside the Indian Mind and Wallet
Added to Your Shopping Cart. Fantastic book on India and its consumers! Want to Read Currently Reading Read.
A compelling and engaging read that uncovers the new reality of a singa nation. This book works for both multinationals wanting to come to India as indiw as for Indian brands who want to understand how Indian consumers are changing with times.
Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where “and” trumps “or. We were planning to enter the Indian market and one of our consultants recommended the book Consumer India.
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Harleen Mahajan marked it as to-read Sep 06, Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Siddharth Mehndiratta marked it as to-read Aug 15, Prashanth Jnanendra marked it as to-read Dec 25,