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Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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Pioneers of sachet packing and mass marketing in rural areas, CavinKare, had grown from a Rs.

Leave a comment Cancel reply Your email address will not be published. I bought a shampoo-packing machine davinkare Rs 3, Please enter an answer in digits: Sleek i-Divine Arabian Night CavinKare also operates in food market. We have executed innovative ideas as well.

On average a good perfume bottle costs Rs The 11 companies which are covered in this book:. It is not intended to illustrate either effective or ineffective handling of a management situation. By that time Velvette was one of the market leaders in sachet marketing.

Ranga came up with a fairness cream which did not satisfied consumers much. Food is a huge market: When talcum powder was sold only in tin containers, he was the one who sold it in gm, 50 gm and 20 gm packs. To begin with he rented a house-cum-office for Rs per month and a factory space for Rs per month and a shampoo-packing machine for Rs The awards were given for Leadership Excellence to industry captains and organizations for impressive marketing and branding efforts.


While my siblings studied in English medium schools, I was put in a Tamil medium school. As I was in the manufacturing unit, I did not know anything about marketing or finance. Another thought came into Mr. Urban Rnewal Su Kam. Our market share increased and inwe became the numero uno in South India. The second reason of our success is innovation. Ranga introduced Spinz at Rs10 a pack.

We showed them how to use it. Range was ready to go national-the result: He started Chik India as a small partnership firm. In AP he launched Meera with Dtudy and in Tamil Nadu he launched it with Shikakai, in Kerala he launched Meera with Hibiscus and in Karnataka he launched a low-cost version called Karthika with a mixture of herbs that are preferred by the people there.

We sell close to 5, tonne of pickles per annum.

CavinKare – The Small ‘Big’ Company

Case Studies in Marketing – Vol. He targeted rural and small town customers who used soaps to wash their hair. Ranga saw small enterprises selling single use packet pickle which was packed in unhygienic polythene packs with high level of microbial contamination.

Unlike others, this company pays income tax! I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today. He named his shampoo as Chik after his father-Chinni Sutdy. By research he found out that these people use natural products like Reetha, Shikakai etc. My November Vellvette Box. We are the second largest player in the market in this. He had come out with the sachet concept a couple of years prior to his demise.


He had started a small-scale pharmaceutical packaging unit and gone on to manufacture pharmaceutical products and cosmetics.

He launched Meera shampoo with different combinations in different states. Karthika retails at Re1 while Caxe at Rs2. Yet I was confident of achieving success.

This was followed by Indica hair dye. It is mainly because of the anti-dandruff shampoos in the market. My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business. Looking at this scenario Mr. This worked wonders in rural Tamil Nadu and Andhra Pradesh. Ranganathan started this company in CK, my father’s initials. Rajkumar had been the brain behind Velvette International and the successful launch of Velvette shampoo sachets in the early eighties.

He had a very good relationships with his suppliers despite of the fact that finances were tight for him and a pressure of paying suppliers on time.

The inspiring success story of CavinKare

Basicall Iwant to cover the whole book here: We cafinkare successful in that too. I was the odd one out. Your email address will not be published. Each idea of ours was rewarded by our customers.