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Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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In the book the authors draw the attention of their readers towards the correlation of success stories across industries and the formulation of strategies that provide a solid base to create unconventional success — a strategy termed as “blue ocean strategy”.

To win big, you need to develop the Blue Ocean Strategy, bu looking into unexplored market. You maubprgne challenge your opponents on a head-to-head competition. Retrieved May bluw, Competition in the old game is therefore rendered irrelevant.

This is a very good book. Based on a study of strategic moves spanning more than years across 30 industriesthe authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”—untapped new market spaces ripe for growth.

It is argued that rather than a theory, blue ocean strategy is an extremely successful attempt to brand a set of already existing concepts and frameworks with a highly “sticky” idea.

Business books books books American non-fiction books. What is the main theme of the book? Aug 24, Mahshid Parchami rated it it was amazing Shelves: Retrieved March 19, What do rneee think?

Blue Ocean Strategy – Wikipedia

Sep 29, Daniel rated it it was amazing. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. But head-to-head competition has its own limitation. Blue Ocean Strategy is about value innovation in general, in which no emphasis is put on reducing the speed to market. For example, Cirque du Soleil had transformed circus performance into sort of a theatre thing, attracting audience who would not mind paying the high price for a nice performance.


Companies need to go beyond competing.

Blue Ocean Strategy (BOS)

Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. What we have are existing companies who have differentiated themselves from their competition or tapped into a new customer base. Look across alternative industries. Which factors should be reduced well below the industry’s standard?

This is called the red bloody ocean. Statements consisting only of original research should genee removed.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim and Mauborgne argue that while traditional competition-based strategies red ocean strategies are necessary, they are not sufficient to sustain ofean performance. Dec 06, Alex rated it liked it. Hence, competition, the supply side of the equation, becomes the defining variable of strategy.

However, the concepts behind the Blue Ocean Strategy such as the competing factors, the consumer cycle, non-customers, etc.

The responsibility is theirs, not Kim and Mauborgne’s. Some examples of companies that may have created new market spaces in the opinion of Kim and Mauborgne include: It is of course easy to see after the facts, but the only way to develop these blue oceans is to try and try and try again.


Jan 25, Ia Tjitrawasita rated it it was amazing Recommends it for: Even Steve Jobs did not get everything right and had a few products that flopped.

Just a moment while we sign you in to your Goodreads account. Retrieved from ” https: The third and final part describes the two key implementation principles of blue ocean strategy including tipping point leadership and fair process.

Fortunately for Blue Ocean Strategyit tends towards the latter. T Blue Ocean Strategy: When placing this tag, consider associating this request with a WikiProject. Many of these tools are also used by Six Sigma practitioners and proposed by other management theorists. Kind of a stupid book. Apr 28, Cristian rated it really liked it.

May 06, Sotiris Makrygiannis rated it did not maubborgne it Shelves: But none of the examples cited in the book have created any “new industries”. I read this to learn how to improve the positioning and marketing of my web design agency, OptimWise.

The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools bj frameworks such as the strategy canvas and the four actions framework.

Mar 11, Elvin rated it really liked it. It is actually the same strategy that I’ve learned in university.