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Kenya joins Uganda, which has also enacted laws to streamline the operations of bancassurance to drive penetration of insurance. I&M Bancassurance offers both General and Life insurance. By choosing I&M Bancassurance as your preferred insurance partner, you will enjoy the following . Banking institutions and insurance companies have found banc assurance to be an attractive and profitable complement to their existing activities. The Kenyan.

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Bancassuranve Ombonya, Erick O. Partner with intermediaries to tap into their expertise in servicing complex insurance product tapping into the agency distribution channels a sub-agent portfolio is critical for banks to ensure both their insurance and banking products reach a wider market beyond their current customer base.

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Finaccord – Bancassurance in Kenya: Current State and Future Perspectives to

Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. It does seem these initial fears were justified as current statistics reveal banacssurance disruptive shift in the insurance landscape since the entry of ienya.

Metadata Show full item record. Since the agent and broker led channels have failed to achieve significant penetration of insurance; there is need for the insurance industry players to adopt new and more efficient channels.

Trade Bancassurnce Insurance in Spain. Sign ih to receive offers, news and information via email. Consequently, it makes more sense to put aside the current rivalry and focus bancaassurance harnessing the collective experience, strategic creativity and innovation of insurers, banks, brokers and agents towards solving ln persistent penetration challenge.

If one considers this low penetration, then it is prudent to say that there is still a lot of ground to be covered and development of alternative distribution channels such as bancassurance catering to the untapped market segments must be encouraged rather than vilified.

Manjang was speaking during the signing of a bancassurance partnership between the bank and non-financial service firm Sanlam Kenya, where they intend to offer general insurance products such as motor private cover and domestic insurance cover.

Bancassurance business has become a very key pillar in terms of our income diversification strategy. For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links above, or e-mail info finaccord. While other factors including financial constraints, pressure to meet targets and low commissions, might have also contributed to the declining numbers, the main threat being alluded to by many agents bancassurahce bancassurance.


According to the Insurance Regulatory Authority, the insurance sector in Kenya has, in the last 5 years, witnessed an increase in dropout of agents and a considerable reduction in new agent registrations. To begin downloading this document you will need to either sign in or create an account below.

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Bancassurance the future for banks, insurance firms – Manjang – Capital Business

This site uses cookies. Your email address will not be published. Strategic partnerships — banks must ensure that they get the right kind of insurance partner who will among other things give them the flexibility to create the right kind of products while maintaining their existing customer relationship intimacy.

In addition to offering a review of key macro-economic metrics in Kenya, the research also provides a background to the banking sector through the following information: Road Assistance in Russia.

Bancassurance Not the End of Insurance Agencies

Bancassurance as a penetration strategy used by Insurance Companies in Kenya. Operating model — the bank must have clarity on the model they will function within and what success looks like in that context 2.

Initially, traditional brokers and agents were not comfortable with the idea of having to share their space with banks. Standard Chartered bancassuance been in the bancassurance industry for two years following its entry into the sector through its subsidiary Standard Chartered Insurance Agency Limited. Please enter a user name. Bancasxurance State and Future Perspectives to The insurance companies have also gained a competitive edge through tapping into existing bank customers’ database in the various branches as well kennya using the well trained staff and innovative marketing channels such as online marketing and e-sales.

There is still considerable room in the market lenya the professional intermediary. Descriptive statistics was used to analyze the data; frequencies, percentage relative frequencymean and standard deviation Presentation was in form of table, charts, graphs and explanation presented in prose. Cookies help us to provide you with a positive experience. What should a bank focus on in order to succeed in bancassurance.

The research design used in this study was cross sectional descriptive survey of a defined population as it involved a study of all the eighteen insurance companies which use hancassurance assurance as a channel of distribution. JavaScript is disabled for your browser.

Please enter an answer in digits: Moreover, traditional intermediaries still have a pivotal role to play especially when it comes to servicing complex insurance products. Standard Chartered Bank CEO Lamin Manjang says the companies will need to work together to offer their services driven by the need of a one-stop shop by the widening middle-class.


Over 1, agents dropped out of the industry in up from agents who dropped out in Study findings show that banc assurance has increased insurance uptake by increasing its distribution channels, attracting new customers while retaining the old and winning the bancassruance trust unlike the traditional agents since most customers trust banks and they frequently visit. Agents also see bancassurance as the main reason why insurers are reviewing commissions and customers are getting a raw deal, with the banks not giving them a choice on which policy to buy and where to do it.

Our bancassurznce is at 2. However, brokers seemed to be more for the idea than agents believing that the entry of banks into the insurance sector will increase retail outlets and raise the penetration of insurance products countrywide.

Bancassurance the future for banks, insurance firms – Manjang

While bancassurance might initially have been seen bancassurnce be taking away business from traditional intermediaries, in the long term it has actually expanded the market and created enough business for resilient intermediaries. Finaccord is a market research, publishing and consulting company specialising in insurance and other financial services. Insurance in Kenya is mainly sourced through agents, bancassirance or directly by insurance companies with agents taking the lead by Currently, insurance penetration in Kenya stands at 2.

Washington, United States, Dec 28 – Instagram said Thursday it accidentally rolled out a design change …. Finaccord and bancwssurance Aon group companies will use your personal information to contact you from time to time about other products, services and events bancassurancf we feel may be of interest to you. By definition, bancassurance is simply the offering of insurance products by banks, and as bzncassurance banking regulations, banks can only act as agents of insurance companies and not underwriters or providers of insurance.

All prospects shall be allowed to decide out of their own volition, which insurance product they wish to buy and from which insurer. The Insurance Regulatory Authority IRA has had to step in following numerous complaints from agents and are coming up with guidelines to help regulate bancassurance business.

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