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The Bain & Company Luxury Study Spring Update was unveiled this week in collaboration with Italy’s Fondazione Altagamma. The tone. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey ( 12K + 2 most relevant avenues of growth for the Personal Luxury market. 1/1/ BCG and Altagamma Release Fifth Annual Study. the most to the market’s growth: some %, to account for 50% of the market in

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Alltagamma year the Foundation releases eight researches conducted in partnership with some of the most prestigious international partners. Consumer Aspirations Are Disrupting Luxury Collaborations with streetwear brands and artists are becoming the norm for generation Zers and millennials.

It has been hurt by a stronger euro, which has dented purchases by tourists, but some countries have seen stronger consumption Russia, France, Switzerland. Generational shift underway in luxury goods target market Forget the classic image of the old-school, old-hat luxury sector customer.

Luxury should continue to prosper in according to report by Bain & Altagamma – CPP-LUXURY

Luxury brands should develop their mobile strategy: Formal dressing is on the decline: For the first time, social media is the first source of information and the channel of primary impact used by true-luxury consumers, followed by magazines and brand websites. By using this site you agree with our privacy and cookie policy. Companies operating in the luxury sector must be able to compete on two key aspects.


The new wave of luxury customers are 35 years old at the most and belong to the most fascinating generation of them all: Boston Consulting Group BCG is a global management consulting firm and the world’s leading advisor on business strategy.

Salvatore Interdonato Create Value. By continuing to use this site, or by clicking “I agree,” repodt consent to the use of cookies. Which products are they interested in?

Luxury should continue to prosper in 2018 according to report by Bain & Altagamma

Chinese consumers represent the nationality driving the most growth: A few weeks of hard work and a,tagamma these two years will tell us what we… Continue reading But enough of the theory. February 20, Press Release.

A growing number of purchases are made over the internet, and although many luxury companies have great history and heritage behind them, they can ill afford to overlook the vital area of online shopping. The rise of affordable luxury and numerous collaborations between classic brands and streetwear brands are also stimulating this trend. This survey notably focuses on millennials and Chinese consumers.

Elsewhere in Asia, the picture looks very good, even though that Chinese growth rate puts other countries in the shade. Detailed information on the use of cookies is provided in our Privacy Policy.

Altagamma and BCG analysis reveals luxury trends for coming years

Altagamma which gathers high-end Italian cultural and creative companies and BCG are releasing today their latest survey on luxury goods, which covered more than 12, consumers of luxury goods across ten countries. Choose your location to get a site experience tailored for you. We use first-party and third-party cookies: Leave A Comment Cancel reply Your email ulxury will not be published.


But who exactly is the typical Chinese consumer that the leading companies need to be targeting? Don’t miss a thing! They include the existence of a growing number of young, increasingly fashion-savvy Chinese consumers who are well aware of the price-value equation. Altagamma Studies Altagamma is the global landmark for the understanding of the luxury market.

The Key Trends for the Luxury Goods Industry in – The Boston Consulting Group

It gives brands a cool edge and strengthens brand awareness as well as increases altxgamma to buy the brand. The luxury markets are analysed by looking at demand and supply with specific in-depth analysis and forecasts on consumption, consumer profiling, digital, retail and specific product category.

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The omnichannel approach has stabilized for the first time; online-only and store-only growth have reached equilibrium.