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Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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Contents The Westward Route. Through these times of tension, culture attempted to unite people incorporationn incorporated interests, and new lifestyles transformed a life based primarily on tangible experience to one of spectacle.

Culture and Society in the Gilded Age By. Mar 28, Santiano Guillen rated it really liked it Shelves: Furthermore, he shows how despite its attempts at consolidation, it fostered cultural conflict in various political, economic, and cultural arenas, most fundamentally between labor and capital.

Trying to analyze the ways in which America became the nation it is today. Even if you aren’t interested in reading this book a search online for it will reveal the world of conflict that existed during the Gilded Age.

Consumption emerged as the hidden purpose of cities. Trachtenberg captures the effects of incorporation throughout society. This myth served to obscure the reality of the West as a feeding ground for corporate industrial expansion. Return to Book Page. These forces competed to define the type of nation that America was rrachtenberg should be moving forward.

While a touch dry at moments, and oddly organized, Trachtenberg gives a nuanced, in-depth look at the culture and ideas of incroporation early decades of 20th century America.

I particularly like the last chapter on the White City which is used as a culminating case study to tie the author’s argument together.

Reformers sought to redeem the cities, perceiving them as a negative influence on society. When these are employed, they are quite useful. User Review – Flag as inappropriate Cool beans. Culture and Society in the Gilded Age.


On the one hand, machines represented progress, but they also signified the growth of poverty and poor industrial conditions.

The Incorporation of America: Culture and Society in the Gilded Age by Alan Trachtenberg

It doesn’t come across as related as he thinks it is, both because it’s too cursory and because of some other reasons that I’ll never take the time to ascertain.

He is also quick to draw attention to the very tangible effects of a technological boom on societal structures. Arthur rated it liked it Feb 17, For this alone, the book is massively ambitions and, due to Trachtenberg’s scholarship, quite successful.

Mar 06, DoctorM rated it really liked it Shelves: What we are presented with is a blur of argumentation an effect heightened by Trachtman’s sprawling sentences and often page-long paragraphsconstantly recoiling on itself, from which can be extracted certain standard motifs: Easy to read and informative.

Again, Trachtenberg sees political conflict in this period as a struggle over the soul of the American Self.

It looks at the Industrial Revolution in the United States through the lenses of culture. Close mobile search navigation Article navigation. But more than a half century after their deaths, the battle over the American identity and future would be fought again and this time Jefferson would lose by proxy. Spencer rated it liked it Apr 03, This is an impressive work in many ways.

Kudos to you Amazon. Tje reporter, reviewer, producer, amerca booker, blogger.

The Incorporation of America: Culture and Society in the Gilded Age

ot This book examine the origin of the conflict between individualism and corporation; a conflict which “still persists”.

His use of novels, poetry, popular journalism, and other sources is particularly inspired.

This clearly generated significant opposition. Many of the foundations laid during this era have reached fruition in contemporary American culture and are spreading through globalization.


Like there’s a lot of mentioning of the fight over who’s going to the architect of the Chicago World’s Fair. Others flocked to the Chautauqua movement, which mixed lectures and rustic activities to forge a middlebrow and middle-class identity, linking republicanism and industrial progress. Trachtenberg also looks at the ways in which the old, Emersonian sense of American promise was replaced by the fear amongst older elites that “republican virtue” and Protestant ascendancy would be replaced by a “European” world of urban class conflict.

He shows how incorporation was a structural cultural phenomenon. In its simplest terms, Trachtenberg attempts to show the way in which the corporation became the dominant force in shaping American identity. Don’t already have an Oxford Academic account?

The pace of technological innovation contributed to the sense of helplessness, uncertainty, and disquieting flux caused by the cyclical economy, primarily its downturn in the s.

The changes during Gilded Age are the foundation of the present era. By the ‘s, then, the Indian had been incorporated into America no longer simply as ‘savage,’ a fantasy object of ambivalent romantic identification or racial hatred, but as ‘lowest order,’ outcast and pariah who represented the fate of all those who do not work, do not own, do not prefer the benefits of legal status within the hierarchies of modern institutions to the prerogatives of freedom and cultural autonomy” These attempts were connected to evangelicalism and a genuine desire to protect citizens.

These flaws, however, are minor. Oct 24, Humphrey rated it really liked it. At the same time, populism arose as a reaction to the corporate control of politics, but it was swallowed up in the deep swaths cut by ethnic and religious diversity.